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Allen & Gerritsen has been enlisted to handle advertising for Media 100. The client provides digital systems used to deliver video and audio on the Internet, DVDs and CD-ROMs and via traditional broadcast media.
The agency, based in Watertown, Mass., added the assignment following a review of undisclosed contenders. The client had recently been handling work in-house.
Media 100 worked with Boston-based Pagano Schenck & Kay for much of the 1990s. That agency was absorbed into the operations of its New York parent, Pan-oramic Communication, earlier this year.
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