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Med Centers Provide More Ad Treatments

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Two more Houston-area hospitals have launched fourth-quarter image campaigns from their respective local agencies, designed to garner attention during the fall health plan enrollment period.
Methodist Health Care System, through Fogarty Klein & Partners, and Kelsey-Seybold Clinic, via Stan & Lou Advertising, have hit the television and radio airwaves, along with print and outdoor ads.
Methodist, in a series of 30-, 60- and even 90-second executions, promotes its full scope of services through vignettes, including a small child who seeks answers to questions such as, "Why do we have toes?"
"Questions. Kids have a million of them," a voiceover states. "When it comes to health care, so do adults, which is why you need to learn about the Methodist Health Care System."
For Kelsey-Seybold, Stan & Lou utilizes caring images of physicians and patients in 30- and 10-second spots tagged "Your doctors for life." The clinic's specialists are highlighted in the ads, which are also used for 10-second cuts. Billings for both accounts were undisclosed.
Last month, Bates Southwest in Houston introduced a new advertising campaign for the St. Luke's Episcopal Health System.