MEC's Cipolla Shifts to MediaCom

NEW YORK Barbara Cipolla has been named to the newly created position of U.S. president, chief strategic services officer at WPP Group’s MediaCom.

Cipolla joins the shop from sibling agency Mediaedge:cia, where she served as managing partner and director of marketing and business development. She is credited with helping MEC win key accounts such as Cingular, Energizer and Paramount.

Cipolla will work to expand MediaCom’s strategic offering and serve on its executive committee.

While Cipolla won’t handle day-to-day new business chores, her insights will be welcome at MediaCom, where business from new clients was in short supply of late.