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It’s no secret that interactive advertising started its comeback in 2003. What may surprise some is that nine months into 2004, the segment is blowing past some of the predictions made by prognosticators last year. PricewaterhouseCoopers forecasted an online ad spending gain of 6.1 percent; now it’s pegging 2004 growth at 14.6 percent. Veronis Suhler Stevenson predicted consumer Internet advertising would rise 6 percent for the year; now the merchant banker is adjusting its forecast to a 15.8

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