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Creatives from Lands’ End’s large in-house advertising department will be expected to work closely with McKinney + Silver as the two move forward together.
The Raleigh, N.C., agency bested Carmichael Lynch in Minneapolis and The Richards Group in Dallas for the $20 million account. The review was run by Rojek Cutcher Group in Cleveland.
The account had briefly been at Element 79 in Chicago, where it had been moved from DDB in Chicago. DDB handles J.C. Penney’s $200 million account, which conflicted with Lands’ End’s new parent, Sears, Roebuck and Co.
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