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}McCann-Erickson held a literal whopper of a lunch in New York last Wednesday.
To celebrate winning the meaty Burger King account, the shop ordered in 1,200 Whoppers, scads of fries bathed in 2,800 packets of ketchup, plus a veritable river of Coke. The tab (which McCann picked up) came to $4,300.
“I am no longer the only one! We’re starting everyone on the Whopper-a-day program!” general manager/COO Eric Keshin declared, referring to his slightly groan-inducing promise to Shoptalk a few weeks back that he’d down a Whopper a day until McCann won.
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