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ATLANTA Pactiv’s Building Products Group has selected McRae Communications as its new agency, the client confirmed.
The Atlanta independent won the business-to-business account following a review in which it competed against crosstown finalist T.G. Madison. Steele+ in Atlanta and The Dutcher Group in Tampa, Fla., were eliminated in an earlier round. (Dutcher will continue to handle public relations for the company.) Incumbent Adair-Greene, here, did not participate.
Billings were undisclosed. The account, primarily collateral and print ads in trade publications, went into review following the dissolution of Adair-Greene’s consumer division, Greeneffect, in August.
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