Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Underscoring its commitment to client service, W.A. Wilde said it has named Susan McPherson vice president of customer relationships, a new post.
She reports to Tony Aveni, chief operating officer of the independent Holliston, Mass.-based direct marketing and database management company.
McPherson, 52, will have a hand in overseeing aspects of all company-client relationships. She has held numerous client and agency positions, previously serving with Castel, a contract center technology provider, office supply retailer Staples and marketing agency Digitas.
—Adweek
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in