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CHICAGO McLeod USA has awarded its advertising account, estimated at up to $40 million, to J. Walter Thompson in New York, sources said.
The Cedar Rapids, Iowa, company provides local and long-distance phone service in 23 midwestern and Western States. It has restructured since coming out of bankruptcy in April, shedding cable operations and a publishing unit.
Recent ad spending has been minimal but agencies were told the company could be spending in the $30-40 million range, sources said.
McLeod’s
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