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ATLANTA McKinney + Silver creatives found inspiration in a venerable medical textbook for client Audi.
New print advertising from the Raleigh, N.C., Havas agency looks much like the intricately engraved illustrations in Grey’s Anatomy. Engraved on scratchboard by illustrator Kent Barton, the effort is an extension of Audi’s “Never follow” campaign.
Beginning Aug. 1, a series of five print executions titled “Anatomy of a Genius” will appear in national editions of Architectural Digest, Bon Appetit, Details, Golf Digest, Conde Nast Traveler, Lucky, Gourmet, GQ, House & Garden, The New Yorker, Vanity Fair, W, Vogue, Wired and Golf for Women.
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