McKinney Works to Liberate Sony's Muse

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ATLANTA McKinney this week launched a new campaign for Sony Electronics’ digital cameras with a 30-second television spot and a pair of print ads tagged “Live expressively.”

The campaign touts the cameras’ anti-blur technology.

The TV spot depicts an office worker showing a colleague the camera as a muse floats around the room. When the co-worker marvels at the clarity of the pictures, the worker says, “It’s got this no shaky thing. It’s really unleashed my muse.”

The





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