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Opposes 2 N.Y. Contenders For Bacardi’s Amaretto
NEW YORK–McKinney & Silver is the lone Southeast contender gunning for creative chores on Di Saronno Amaretto, for which Bacardi-Martini USA now has domestic sales and marketing rights. McKinney is battling Ammirati Puris Lintas and DeVito/Verdi, both New York.
A Bacardi representative, who confirmed the review and contenders, estimated the account at $4 million. Sources close to the review, however, said spending could hit $10 million.
McKinney chief executive officer Don Maurer was traveling last week and could not be reached for comment.
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