CHICAGO Sara Lee will hear presentations from four agencies for creative duties on its $40 million Ball Park and Jimmy Dean accounts, sources said.
Contending for the business are Omnicom shops Element 79, Chicago, and TBWA\Chiat\Day, Playa del Rey, Calif.; WPP's Ogilvy & Mather in Chicago; and Havas' McKinney + Silver in Raleigh, N.C., sources said. A fifth contender, Publicis Groupe's Fallon in Minneapolis, withdrew from the pitch, citing a potential conflict.
Presentations are scheduled for late January, according to one source. The Chicago-based client split with its previous agency, Publicis Groupe's Leo Burnett, Chicago, in November, citing strategic differences. Agency representatives either declined comment or referred calls to the client. A client representative could not be immediately reached.