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ATLANTA For the past three days, the Web site of the Full Frame Documentary Film Festival has been burning.
The fire ends today after consuming the venue. It will be followed by an Internet press conference announcing the launch of a newly designed Web site.
McKinney + Silver, a Havas shop in Durham, N.C., that has provided the festival’s advertising since 2000, developed the idea to burn down the old site instead of quietly replacing it. The agency convinced the festival’s directors to approve the concept.
“They
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