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CHICAGO Major League Gaming, a professional videogame league, has tapped Havas’ McKinney as its first marketing agency, the shop confirmed.
The Durham, N.C., shop will look to help the 5-year-old company market itself as both a destination for casual and professional gamers, as well as a media company serving those markets, said agency president Jeff Jones.
“[The primary work will be] all about trying to define for them where they need to focus in terms of target both in terms of their audience and how they grow the business as a media company,” Jones said.
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