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mckinney + Silver, Durham, N.C.
When it comes to this shop, both agency execs and a prominent client attribute its success in integration to architecture. Not information architecture, but the physical plant in which McKinney works—a former Lucky Strike cigarette factory where the agency has been since August 2004. The open space, with lots of casual meeting areas, has encouraged employee, and digital, interaction.
“Everyone is within striking difference with each other, and all the groups are being smushed together,” explains Jim Russell, svp, director of interactive practice.
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