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ATLANTA A new television campaign for First Citizens Bank that launches tonight shows the normal but quirky side of human nature.
Playing off the tagline, “Do something amazing,” three commercials from McKinney + Silver, Raleigh, N.C., ask consumers to see the potential in the people around them, even if it is not obvious.
For example, in “Milk,” a sleepy couple eating breakfast takes turns sniffing at a container of clearly spoiled milk. Copy reads, “John and Anna Griffin will be able to retire 10 years early.
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