NEW YORK Rare Hospitality has awarded Havas-owned McKinney + Silver creative chores on its $25 million ad account following a review, according to Hasan + Co., the consulting firm that oversaw the competition.
The winning agency in Raleigh, N.C., prevailed over finalists Arnold in McLean, Va., also a unit of Havas, and Mullen in Winston-Salem, N.C., which is owned by the Interpublic Group. Incumbent Scharbo & Co. in Atlanta did not defend.
Camelot Communications in Dallas handles the client's media chores, which were not part of the review.
Atlanta-based Rare Hospitality is parent to eateries such as Long Horn Steakhouses, The Capital Grille and Bugaboo Creek.