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NEW YORK McKinney + Silver’s first Audi imaging campaign in two years features series of visuals following the technological progression of objects including a wheel and a headlight.
A TV spot, directed by Lance Acord of Park Pictures, broke in mid-March and three print ads begin appearing on Monday. One print ad presents four pictures: a wooden wheel, a bicycle wheel, an antique car wheel and finally an Audi wheel. Copy states, in part: “Move forward.
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