McKinney Loses Bid

McKinney & Silver’s grab for the $100 million Revlon cosmetics business came up short.

Kirshenbaum Bond & Partners has won creative duties for the account, according to sources.

The New York shop topped Ra-leigh, N.C.-based McKinney after a review that began in November when the client dissolved its in-house agency, Tarlow Advertising.

Deutsch in New York, which had also competed for Revlon, has won all broadcast and print buying duties for the Revlon and Almay brands, whose account billings are estimated at $40 million.

Andrew Delbridge, McKinney’s director of account planning, described his shop’s pitch as a campaign that would “regain Revlon’s connection at a visceral level … celebrate women rather than telling them how they should look.”