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LOS ANGELES Sony Electronics today said it would work with both Havas-owned McKinney + Silver and Publicis Groupe’s Fallon (already a roster shop) on its domestic ad account following a review.
Sony said in a statement it would not name a single lead agency, and added that it would also continue to work with independent Bagby & Co., Chicago, as well.
“We are thrilled to be a Sony agency,” said Brad Brinegar, McKinney’s president and CEO.
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