McKinney Installs Cook on Audi

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ATLANTA Former Mad Dogs and Englishmen executive creative director Dave Cook has joined McKinney + Silver as group creative director.

Cook, 41, joined the Raleigh, N.C., shop this week. He will oversee the Havas agency’s $70 million Audi of America account, its largest.

He will report to executive creative director David Baldwin, who said he tapped Cook to assist the agency manage some aggressive objectives implemented by the automaker.

“Audi wants to double U.S. sales within five years,” said Baldwin, who will continue to oversee all creative work from the agency.





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