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Picks Up $20 Mil. Assignment for Nextlink’s Broadband System
ATLANTA–Nextlink Communications, a rapidly growing broadband service provider looking to take on telecom giants like AT&T and MCI Worldcom, has hired McKinney & Silver to build its national brand identity.
The Raleigh, N.C., agency bested Grey Worldwide and J. Walter Thompson Interactive, both in New York, as well as Mullen, Wenham, Mass., to win the estimated $20 million business -to-business account.
“McKinney has a very strong creative reputation,” said Todd Wol-fenbarger, Nextlink’s vice president of corporate communications.
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