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NEW YORK Foregoing traditional print advertising to celebrate not only the uniqueness of Audi cars but also the 2003 race season, McKinney + Silver teamed up with the automaker to create a set of nine perforated trading cards tracing the birth and evolution of the brand.
The ad, which will appear in Autoweek on Monday, features detachable cards that track how far Audi has come in its 89-year history. One card pictures an Audi Type C from 1914 while another features the 2002 Audi R8, the car that won the Le Mans and the ALMS racing series three consecutive times.
David
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