Nasdaq has narrowed the field of contenders for its $30 million account to McKinney & Silver in Raleigh, N.C., and J. Walter Thompson and Bouchez Kent & Co., both New York, sources said.
The New York-based stock market briefed the finalists last Tuesday on a creative assignment in preparation for pitches in mid-July, sources said. A decision is expected by the end of this month.
Eliminated from contention were Arnold of Boston and Grey, Young & Rubicam, Kirshenbaum Bond & Partners and incumbent Messner Vetere Berger McNamee Schmet-terer/Euro RSCG, all New York.
Nasdaq began the creative and media review in late May. Richard Roth Associates in New York is conducting the process. —Ann M. Mack and Andrew McMains