McKay Fried Communications is preparing a print-based campaign to introduce Apropos, an upscale restaurant set to open in July at the Sheraton Boston Hotel & Towers.
Ads will likely break this fall in Boston-area newspapers and magazines, according to agency official Joe Burnieika. McKay Fried will handle both creative development and media placement. Budget levels have not yet been finalized.
The Boston agency has worked with the 1,200-room hotel for the past 18 months on various public relations projects and was tapped to name and promote the American eatery based on that experience, said Dan Pirrallo, manager of the Sheraton Boston.
Irma S. Mann, Strategic Marketing in Boston also handles assignments for the hotel.