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Boston Shop Partners With The Larkin Group to Pitch Designers
BOSTON–The Larkin Group, which specializes in trade shows for the fashion industry, has teamed up with McKay Fried & Partners to provide a broad range of communications and marketing services to designers.
The pair will work together under the banner Larkin McKay Fried, which has been established as a separate entity at McKay Fried’s offices in Boston.
McKay Fried chairman John McKay, who will serve as president of the new venture, said legal details, such as whether his shop will incorporate Larkin McKay Fried, are still being worked out.
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