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Executives from 180 first approached Fallon group creative director Peter McHugh about joining the Amsterdam shop in September, before a review for global creative duties on the $80-100 million Adidas account was under way.
While McHugh didn’t join the agency, he subsequently lent a hand on 180’s successful effort (with TBWA\Chiat\Day) to win the Adidas business. Now, he has decided to move to the Netherlands from Minneapolis to become a partner at the shop, as well as executive creative director.
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