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NEW YORK Independent mcgarrybowen has won creative duties on InBev’s Brahma beer, a Brazilian brand that the client plans to market globally, the client confirmed on Thursday.
The win came after a review in which Interpublic Group’s Lowe was the other finalist, said sources.
Billings have not been determined, but sources pegged ad spending at $40-50 million.
Since mcgarrybowen is a domestic agency with a single office in New York, its work will likely be distributed by other InBev roster shops, said Brent Willis, chief commercial officer at the Leuven, Belgium-based company.
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