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NEW YORK Reebok will continue its strategy of melding sports with music in a campaign in which rap star 50 Cent gets busy with pro athletes Manny Ramirez, Donovan McNabb and Ronald “Winky” Wright.
The effort supports the launch of the Gxt II cross-trainer, the latest sports shoe in the G Unit Collection by Rbk, which was formed last year when 50 Cent joined Jay-Z (S. Carter Collection) in Reebok’s lineup of musicians with signature athletic footwear.
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