Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kraft Foods has added mcgarrybowen to its roster, handing it creative duties for salad dressing, mayonnaise and barbecue sauce, the client confirmed. Billings were not disclosed, but past spending on the brands has been in the $30-40 million range. IPG’s Foote Cone & Belding, Chicago, is the incumbent on dressing and barbecue sauce; WPP’s JWT, also Chicago, had handled the mayonnaise.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in