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DALLAS McGarrah/Jessee has been awarded the $5 million advertising account of the Spoetzl Brewery, the maker of Shiner beer, the shop said.
The Austin, Texas-based independent shop won the strategy, media and creative account in a three-month review that included incumbent PGC Advertising of Dallas and undisclosed Texas agencies, sources said.
McGarrah/Jessee will handle duties for all of the Shiner product line, including the Shiner Bock label that is distributed in 22 states.
Shop partner Mark McGarrah said the Shiner account is one he and partner Bryan Jessee targeted five years ago.
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