McGarrah/Jessee Wins McCoy's

The wait was long, but McGarrah/Jessee was finally named the winner of a review for the$3-5 million business of McCoy’s Building Supply Centers.

The San Marcos, Texas-based client had interviewed shops more than two years ago to select what would be its first branding agency.

But executives decided to postpone the selection until after a reorganization, which included new store formats and merchandising programs. The reorganization also involved the closure of about 10 underperforming store locations.

Having put their own house in order, the lumber and building supply company resumed its marketing plans in May.

“They called again a few weeks ago and said, ‘Let’s go!’ ” said Mark McGarrah, a founding principal of McGarrah/Jessee in Austin, Texas.

“After our first meeting two years ago, we felt they could be a great partner for us,” said Dan Stauffer, vice president of marketing at McCoy’s.