SAN FRANCISCO Attik has hired Patrick McFarlane as executive producer and head of production. The agency said McFarlane would work on all its major U.S. accounts, including Scion.
San Francisco's Attik is the creative agency for Toyota's Scion, the cars and trucks marketed to younger drivers. The first national campaign elements for Scion are set to debut in the weeks ahead.
McFarlane was formerly with Pittard Sullivan in Los Angeles, where he oversaw multiple aspects of campaigns for clients such as ABC, AT&T Wireless, Disney, MGM, NBC and Warner Brothers.