Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
McDonald’s decision to consolidate an estimated $1 billion-plus in global media duties with OMD capped a yearlong quest by the Omnicom Group network to capture the $500 million-plus in worldwide McDonald’s business it didn’t already handle, sources said.
OMD worldwide CEO Joe Uva and North America CEO Page Thompson first broached the consolidation idea with Light and McDonald’s COO Charlie Bell last winter, sources said—about the time the two client execs called their creative agencies together to pitch the company’s first global ad campaign.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in