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What’s in a name? Not “McDougall,” once the proposed buyout of McDougall Associates by Bozell Worldwide is completed.
Dan McDougall, president of the Peabody, Mass.-based agency, said the paperwork consummating the deal is “with the lawyers” and should be finalized by the end of the month. It could close as soon as this week, he added. McDougall Associates will become a branch of Bozell Kamstra, a primarily business-to-business shop with billings of $75 million [Adweek, May 4].
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