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CHICAGO McDonald’s Corp. has awarded a global advertising assignment to Leo Burnett, promoting its signature Big Mac product, the client has confirmed.
“Leo Burnett’s concept absolutely fits with our ‘I’m lovin’ it’ youthful spirit and new direction,” said company representative Walt Riker in a statement. “Great ideas were submitted and shared by McDonald’s agencies from around the world.”
The Chicago-based Publicis Groupe unit won the assignment after competing against agencies from the Omnicom-owned networks DDB Worldwide and TBWA, sources said.
Burnett,
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