McDonald's Taps TBWA\C\D for 'Be Active' Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK McDonald’s has tapped the New York office of TBWA\Chiat\Day to handle a new assignment promoting the fast-food giant’s “Eat Smart. Be Active” program, sources said.

The Omnicom Group agency is expected to share the task with other shops, which could not immediately be ascertained, one source said.

The program targets the youth market and appears to counter arguments that McDonald’s and other food marketers aggressively advertise fattening foods to children, thereby contributing to the problem of child obesity.

TBWA\C\D





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in