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CHICAGO Continuing its recent history of establishing music partnerships, McDonald’s Corp. has teamed up with MTV Networks to become the exclusive sponsor of the channel’s new music talent showcase MTV Advance Warning globally.
“Music is the universal language. Music touches the lives of our customers everyday. It is a natural fit for our brand,” said McDonald’s global chief marketing officer Larry Light during a conference call Thursday morning.
MTV Advance Warning is a 12-episode, monthly series dedicated to new artists.
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