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CHICAGO McDonald’s Corp. has renewed its sponsorship of the Olympic Games for the next eight years, covering the summer games later this year in Greece through the yet-to-be awarded summer Olympics in 2012.
The deal, terms of which were not disclosed, allows the Oak Brook, Ill., company exclusive marketing rights in the restaurant and food service category. The company also is allowed to use the Olympic rings in global marketing efforts and gets exclusive sponsorship rights with Olympic teams around the world.
“McDonald’s
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