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CANNES, FRANCE In a unique press conference that ended with a Euro-beachified Ronald McDonald stopping by for a chat with John Montgomery, executive creative director at Publicis Groupe’s Leo Burnett, the fast-food giant previewed new advertising for the Summer Olympics and the year at the International Ad Festival here.
All the TV spots are part of McDonald’s new “Rolling Energy” global marketing strategy, featuring the now broadly recognized worldwide themeline, “I’m lovin’ it” and the ubiquitous signature musical notes (ba da ba ba ba) that have become the audio trademark for the brand.
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