McDonald's Preps Greek Mac for '04

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As part of its support of the 2004 Olympic Games in Athens, McDonald’s plans to promote a “Greek Mac” (two burgers in a pita with yogurt sauce, tomatoes, lettuce and onions) and build three restaurants in Athens. The worldwide Olympics sponsor will also conduct a “Big Mac Building Contest” and select an “Olympic Champion Crew” from its restaurants around the world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in