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CHICAGO McDonald’s will serve up a new national advertising campaign Monday promoting the fast-food chain’s new line of premium salads.
The campaign is a multi-agency effort, with DDB, Chicago, creating two 30-second and three 15-second TV spots targeting young adult females; a commercial from Leo Burnett, Chicago, aimed at mothers; a del Rivero Messianu, Miami, ad featuring Hispanic women; and a Burrell, Chicago, spot targeting African American women.
“We wanted the creative to reflect the fresh, wholesome new options available to our customers, particularly women,” said Marlena Peleo-Lazar, McDonald’s chief creative officer, in a statement.
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