McDonald's, Healthy Choice Test McDeli

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Making good on its vow to freshen its list of menu items, McDonald’s is joining the “wraps” bandwagon and testing McDeli sandwiches in Detroit and Cleveland.
The three-item line–Grilled Chicken Caesar, Turkey & Swiss and Turkey Club–features ConAgra’s Healthy Choice brand of reduced fat deli meats, and that brand name is touted on in-store merchandising. The sandwiches, with tortillas wrapped around fillings, are priced from $2.99 for the Grilled Chicken Caesar to $3.49 for the Turkey Club.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in