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CHICAGO McDonald’s is supporting the launch of its Fruit and Walnut Premium Salad with a multimedia push and a “Green Fork” animated character in a campaign dubbed “Fruit Buzz.”
The marketing effort, via Publicis Groupe’s Burrell and Omnicom Group’s DDB, both in Chicago, broke this week with 15- and 30-second TV spots, a large print buy and point-of-purchase featuring Destiny’s Child. Ad spending was not given.
In an animated spot via Burrell, a young woman is walking down the street on a spring day.
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