McDonald's Got Game and Its Guard Up

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO McDonald’s “Winning Time” contest bowing later this month with national, online and in-store advertising support reduces the number of game pieces to one and adds security via an advisory group formed last fall.

In addition to food, cash and 2003 Corvettes, prizes linked to a “time” theme include free Cingular wireless minutes, playing tennis with Venus and Serena Williams, a National Basketball Association trip to meet Kobe Bryant of the Los Angeles Lakers and attending Nascar’s Dover 400 race in Delaware to meet Winston Cup driver Tony Stewart.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in