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CHICAGO DDB has created a new television spot for McDonald’s that will break prior to kickoff and immediately following the singing of the national anthem during the telecast of Super Bowl XXXVII.
The 30-second commercial from the Chicago shop breaks Jan. 26 and continues McDonald’s “Smile” campaign.
The ad shows a father and son at home sharing the hardships of a tough day. The pair complains about a broken car, a bicycle’s flat tire and a surprise math quiz.
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