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CHICAGO McDonald’s Corp. has enlisted a team of Europeans to help craft its first global marketing campaign.The effort, to be tagged “I’m lovin’ it,” is scheduled to break in the fall.
The Oak Brook, Ill., fast-food company has tapped British producer and director James Brown to oversee the creation of five television spots for the new campaign. The commercials, currently in production, are being shot in locations as diverse as Rio de Janero, Prague, Johannesburg and Singapore.
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