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McDonald's Continues Operation Overhaul

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NEW YORK--McDonald's USA Wednesday announced that it will further restructure its operations by creating 21 new national regions from the current 37, "enabling the company to combine staff functions and improve efficiency," said McDonald's USA president Mike Roberts.

These changes follow corporate reorganizations announced last week in which McDonald's USA's will streamline from a five- to a three-division national operation.

As part of the overhaul, McDonald's anticipates eliminating 500 to 700 field and home office positions. Among the key personnel changes announced Wednesday, Tom Ryan, who currently serves as executive vice president of marketing, will become chief marketing officer of McDonald's USA.

In addition, CEO/chairman Jack M. Greenberg said that "a significant portion of the expected McDonald's USA selling, general and administrative expense reductions will be redeployed" to support such new initiatives as accelerated operations training and an enhanced national restaurant evaluation system.

"These are significant changes and actions that will bring more focus to the heart of our business--our restaurants," said Greenberg.