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Short-term operational and cost-cutting moves and new products, including an entree salad, also were discussed during a conference call with analysts.
A premium salad line, now testing at about $3.99 in 600 stores to compete with Wendy’s and Burger King’s salads, will go national in November, despite fall being a traditionally weak season for salads (vs. summer). This is part of a “McDonald’s on the move,” said Greenberg, also citing a breakfast Sausage McGriddle and new sandwiches to bow next year.
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